Digital Marketing Specialist (Content Creator) - Wahaha Group

Join Wahaha Group, a leading name in Indonesia’s FMCG industry, as a Digital Marketing Specialist (Content Creator) in Bandar Lampung, Lampung. In this dynamic role, you will be at the forefront of crafting and executing innovative digital marketing strategies that drive brand awareness and customer engagement. Leveraging your creativity and strategic thinking, you will develop compelling content for social media platforms, email campaigns, and other digital channels to enhance Wahaha Group’s market presence.

As part of a vibrant team in Bandar Lampung, you will collaborate with cross-functional departments to ensure seamless integration of digital marketing initiatives with overall business goals. With Wahaha Group’s commitment to continuous growth and innovation, this is the perfect opportunity to showcase your skills and contribute to the success of a renowned brand.

📋 Tanggung Jawab Pekerjaan

• Develop and execute digital marketing campaigns across various platforms including Instagram, Facebook, TikTok, and Google Ads.
• Create engaging and high-quality content, including graphics, videos, and copywriting, to support marketing objectives.
• Monitor and analyze campaign performance using tools like Google Analytics and Meta Business Suite to optimize results.
• Collaborate with the marketing team to brainstorm and implement creative ideas that drive customer engagement and brand loyalty.
• Stay updated with the latest digital marketing trends and best practices to ensure competitive advantage.
• Manage and grow Wahaha Group’s social media presence, including community management and engagement strategies.
• Conduct A/B testing and other performance tests to refine marketing strategies and improve ROI.
• Assist in the development of marketing reports and presentations to communicate campaign insights to stakeholders.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong portfolio showcasing successful campaigns.
• Proficient in using social media platforms and digital marketing tools such as Canva, Adobe Creative Suite, and Hootsuite.
• Strong understanding of SEO and SEM principles, with experience in keyword research and on-page optimization.
• Excellent copywriting and content creation skills, with the ability to craft compelling narratives and messages.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Fluent in both written and spoken Indonesian, with excellent communication skills.
• Creative thinker with a passion for innovation and staying ahead of industry trends.

🛠️ Keahlian

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